Using VOIP To Measure Impact
The best VOIP for small business can be used for a range of tasks, but have you considered how it can be used to help you measure your impact?
All small businesses need a marketing strategy and if you have already got one you are half way there, but have you considered how you can measure how useful it is?
Measuring the impact of your marketing is crucial to make sure you are spending money most appropriately for your business. If you are careful then you could possibly even reduce your marketing budget by targeting your efforts more accurately.
VOIP gives you the opportunity to assign individual phone numbers to specific campaigns. Have you got a separate phone number set up for your Christmas campaign yet? If not you really should.
By putting this particular phone number on your Christmas ads then you will be able to measure just how effective this particular marketing campaign was for you. Of course you can do this for a wide range of campaigns, or be as granular as you like in your data collection.
Do you want to measure how impactful your stall at a particular conference is? See if you can put a specific phone number for that event onto your marketing materials, and you can measure the conversion rate you can expect at that event next time. Or not, if you actually find it wasn’t that helpful.
Get in contact with us to see how we can help you get the most out of your VOIP.